About BASE

A Saudi company built for exacting experiences.

BASE was established by Saudi entrepreneurs with extensive experience across events, construction, entertainment, media, government participation, and operational management.

Operating belief

We turn intent into a live environment.

The company profile frames BASE as a master of unforgettable experiences: events, concerts, conferences, exhibitions, and cultural moments planned with discipline and executed without noise.

Its work lives at the intersection of premium production, construction-level detail, audience choreography, and the emotional pressure of live delivery.

Leadership

Senior operators, creative owners, and project leaders.

Chief Executive Officer

Abdullah BinMoammer

More than eight years across mega projects locally and internationally, including Riyadh Season and international governmental participations.

Chief Operation Officer

Abdulaziz AlHezaimi

Seven years across construction, entertainment, and media, acting as project owner for mega event projects at local and international scale.

Chief Project Officer

Sara Aldehaim

Over eight years in project and operational management, with project ownership across Riyadh Season concerts featuring local and international talent.

Chief Marketing Officer

Shahad Alyousef

Marketing leadership for BASE's positioning, communications, and client-facing creative presence.

Core

Event management, marketing, entertainment, creation, curation.